Key account planning: benefits, barriers and best practice
Lynette Ryals; Beth Rogers
| Year of publication: |
2007
|
|---|---|
| Authors: | Ryals, Lynette ; Rogers, Beth |
| Published in: |
Journal of strategic marketing. - Abingdon : Taylor & Francis, ISSN 0965-254X, ZDB-ID 1279794-7. - Vol. 15.2007, 2/3, p. 209-222
|
| Subject: | Strategisches Management | Strategic management | Marketingmanagement | Marketing management | Key-Account-Management | Key account management |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003494023