Extent:
XII, 316 S.
Series:
Type of publication: Book / Working Paper
Type of publication (narrower categories): Nachschlagewerk ; Reference book
Language: English
Notes:
Includes index
Formerly CIP
ISBN: 978-0-230-51671-7 ; 0-230-51671-8
Classification: Marketing ; Betriebliche Information und Kommunikation
Source:
ECONIS - Online Catalogue of the ZBW
Persistent link: https://www.econbiz.de/10013481184