Key determinants of marketing research effectiveness
Year of publication: |
2012
|
---|---|
Authors: | Tarka, Piotr |
Published in: |
The Poznań University of Economics review. - Poznań : Poznań Univ. of Economics Press, ISSN 1643-5877, ZDB-ID 2074875-9. - Vol. 12.2012, 1, p. 40-50
|
Subject: | Marktforschung | Market research | Performance-Messung | Performance measurement |
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