Key dimensions of brand value co-creation and its impacts upon customer perception and brand performance
Year of publication: |
2014
|
---|---|
Authors: | Zhang, Jing ; He, Yong |
Published in: |
Nankai Business Review International. - Emerald Group Publishing Limited, ISSN 2040-8757, ZDB-ID 2549226-3. - Vol. 5.2014, 1, p. 43-69
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Service-dominant logic | Stakeholders | Brand performance | Brand value | Brand value co-creation | Industrial services |
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