Key drivers of automobile brand choice in sub-Saharan Africa : the case of Ghana
Year of publication: |
2012
|
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Authors: | Narteh, Bedman ; Odoom, Raphael ; Braimah, Mahama ; Buame, Samuel |
Published in: |
The journal of product & brand management. - Bradford : Emerald, ISSN 1061-0421, ZDB-ID 1216417-3. - Vol. 21.2012, 7, p. 516-528
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Subject: | Konsumentenverhalten | Consumer behaviour | Ghana | Markenartikel | Brand | Subsahara-Afrika | Sub-Saharan Africa | Kfz-Industrie | Automotive industry | Kraftfahrzeug | Motor vehicle | Markenführung | Brand management |
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