Key factors in understanding trends in Hollywood product placements from 2005 to 2015
Melissa Seipel, Jason Freeman, and Pamela Brubaker
| Year of publication: |
2018
|
|---|---|
| Authors: | Seipel, Melissa ; Freeman, Jason ; Brubaker, Pamela |
| Published in: |
Journal of promotion management : JPM. - Binghamton, NY : Haworth Press, ISSN 1049-6491, ZDB-ID 1328445-9. - Vol. 24.2018, 6, p. 755-773
|
| Subject: | product placement | Hollywood films | production cost | advertising | Product Placement | Product placement | Filmwirtschaft | Film industry | Werbewirkung | Advertising effects | Werbung | Advertising | Film |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/10496491.2017.1408525 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011979228