Key factors influencing the online buying decision when purchasing products in specific product categories
Year of publication: |
2017
|
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Authors: | Rudansky-Kloppers, Sharon |
Published in: |
African journal of science, technology, innovation & development : AJSTID. - Abingdon : Routledge, Taylor & Francis, ISSN 2042-1338, ZDB-ID 2522609-5. - Vol. 9.2017, 1, p. 43-54
|
Subject: | influencing factors | internet | online shopping | online products | purchasing decision | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Internet | Electronic Commerce | E-commerce | Online-Marketing | Internet marketing | Kaufentscheidung | Purchase decision |
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