Customer's attitude towards mobile advertising in Bangladesh
Year of publication: |
December 2015
|
---|---|
Authors: | Huq, Sheikh Majedul ; Alam, S. M. Shahedul ; Nekmahmud, Md. ; Aktar, Mst. Shuly ; Alam, S. M. Shamiul |
Published in: |
International journal of business and economics research : IJBER. - [New York, NY] : Science Publishing Group, ISSN 2328-7543, ZDB-ID 2758923-7. - Vol. 4.2015, 6, p. 281-292
|
Subject: | Mobile Advertising (MA) | Customer Attitude | Entertainment | Informativeness | Credibility | Irritation | Incentive | Bangladesh | Bangladesch | Online-Marketing | Internet marketing | Werbung | Advertising | Werbewirkung | Advertising effects | Konsumentenverhalten | Consumer behaviour | Mobilkommunikation | Mobile communications | Mobile Marketing | Mobile marketing |
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