Key service drivers for high-tech service brand equity: The mediating role of overall service quality and perceived value
| Year of publication: |
2011
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|---|---|
| Authors: | He, Hongwei ; Li, Yan |
| Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 6459717. - Vol. 27.2011, 1, p. 77-100
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