Key strategic prescription for Indian financial services sector : a study with special reference to ICICI Bank
Year of publication: |
January-June 2017
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Authors: | Mittal, Anurag |
Published in: |
Manthan : journal of commerce and management. - Delhi : Journal Press India, ISSN 2347-4440, ZDB-ID 2802084-4. - Vol. 4.2017, 1, p. 82-93
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Subject: | Customer loyalty | Customer retention | Transaction approach | Relationship marketing | Financial services | Beziehungsmarketing | Finanzdienstleistung | Indien | India | Bank | Bankmarketing | Bank marketing | Kundenzufriedenheit | Customer satisfaction | Finanzsektor | Financial sector |
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