Kids and branding in a digital world
Year of publication: |
2016
|
---|---|
Authors: | Gunter, Barrie |
Publisher: |
Manchester : Manchester University Press |
Subject: | Konsumentenverhalten | Consumer behaviour | Zielgruppe | Target group | Kinder | Children | Markenartikel | Brand | Digitale Medien | Digital media | Kind | Konsumgesellschaft | Werbung | Internet |
Description of contents: | Table of Contents [gbv.de] |
-
Children as consumers : a psychological analysis of the young people's market
Gunter, Barrie, (1998)
-
Future Kids : die geheimen Wünsche und wa(h)ren Bedürfnisse der Konsumenten von morgen
Kirig, Anja, (2010)
-
Kindermarketing : Analyse und rechtliche Empfehlungen
Effertz, Tobias, (2008)
- More ...
-
Advances in e‐democracy: overview
Gunter, Barrie, (2006)
-
Blogging – private becomes public and public becomes personalised
Gunter, Barrie, (2009)
-
Gunter, Barrie, (2009)
- More ...