Kids and branding in a digital world

Barrie Gunter

What is a brand? -- Kids and branding -- Emergence of brand consciousness -- Children and digital branding -- Branding potential of online social media -- Brands and advergames -- Brands and adverworlds -- Regulation and control of branding to children

MoreLess

Year of publication:	2016
Authors:	Gunter, Barrie
Publisher:	Manchester : Manchester University Press
Subject:	Konsumentenverhalten \| Consumer behaviour \| Zielgruppe \| Target group \| Kinder \| Children \| Markenartikel \| Brand \| Digitale Medien \| Digital media \| Kind \| Konsumgesellschaft \| Werbung \| Internet
Description of contents:	Table of Contents [gbv.de]

Check Google Scholar |

More access options

In libraries world-wide (WorldCat)

In German libraries (KVK)

subito order

I need help

Extent:	205 Seiten 24 cm
Type of publication:	Book / Working Paper
Language:	English
ISBN:	978-0-7190-9787-4 ; 978-1-78499-245-3 ; 1-78499-245-3
Classification:	Marketing
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10013523437