Kindermarketing : Analyse und rechtliche Empfehlungen
Tobias Effertz
| Year of publication: |
2008
|
|---|---|
| Authors: | Effertz, Tobias |
| Publisher: |
Frankfurt am Main : Lang |
| Subject: | Marketing | Kinder | Children | Konsumentenverhalten | Consumer behaviour | Werbepsychologie | Psychology of advertising | Wahrnehmung | Perception | Jugendschutz | Youth protection | Deutschland | Germany | Kind | Zielgruppe |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | 595 S. Ill., graph. Darst. 21 cm |
|---|---|
| Series: | Ökonomische Analyse des Rechts : Schriftenreihe. - Frankfurt, M. : PL Acad. Research, ISSN 1619-053X, ZDB-ID 2095834-1. - Vol. 10 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis |
| Language: | German |
| Thesis: | Zugl.: Hamburg, Univ., Diss., 2008 |
| Notes: | Literaturverz. S. 528 - 577 |
| ISBN: | 978-3-631-57849-0 |
| Classification: | Wirtschaftsrecht ; Marketing ; Kindersoziologie, Jugendsoziologie |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003724075