Extent: | XX, 322 S. Ill., graph. Darst. 21 cm |
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Series: | |
Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Hochschulschrift ; Thesis |
Language: | German |
Thesis: | Zugl.: Berlin, Freie Univ., Diss., 2008 |
ISBN: | 978-3-8349-1231-2 |
Classification: | Marketing ; Fernsehen |
Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003729346