Kleinkundenmanagement von Universalbanken : Realisierung eines holistischen Ansatzes
von Dirk Fisseler
| Year of publication: |
1995
|
|---|---|
| Authors: | Fisseler, Dirk |
| Subject: | Bankmarketing | Bank marketing | Kundenservice | Customer service | Bankwirtschaft | Economics of banking | Universalbank | Universal bank | Schweiz | Switzerland |
| Extent: | XIII, 391 S. : graph. Darst |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis ; Graue Literatur ; Non-commercial literature |
| Language: | German |
| Thesis: | St. Gallen, Hochsch., Diss., 1995 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000926553