Kleppner's advertising procedure
W. Ronald Lane ; Karen Whitehill King ; J. Thomas Russell
| Alternative title: | Advertising procedure |
|---|---|
| Year of publication: |
2005 ; 16. ed., internat. ed.
|
| Authors: | Lane, W. Ronald ; King, Karen Whitehill ; Russell, Thomas |
| Other Persons: | Kleppner, Otto (contributor) |
| Publisher: |
Upper Saddle River, NJ : Pearson/Prentice Hall |
| Subject: | Advertising |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | xvii, 766 S. : Ill., graph. Darst. 28cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Previous ed.: 2002 |
| ISBN: | 0-13-127392-2 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004526136