Kleppner's advertising procedure
Alternative title: | Advertising procedure |
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Year of publication: |
2005 ; 16. ed., internat. ed.
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Authors: | Lane, W. Ronald ; King, Karen Whitehill ; Russell, Thomas |
Other Persons: | Kleppner, Otto (contributor) |
Publisher: |
Upper Saddle River, NJ : Pearson/Prentice Hall |
Subject: | Advertising |
Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
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Wirtschaftswerbung und Meinungsfreiheit
Hatje, Armin, (1993)
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Marketing im Zeitalter der "Compunications" : neue Chancen durch Computer u. Telekommunikation
Buzzell, Robert Dow, (1988)
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The commercialization of American culture : new advertising, control, and democracy
McAllister, Matthew P., (1996)
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Kleppner's advertising procedure
Lane, W. Ronald, (2008)
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Kleppner's advertising procedure
Lane, W. Ronald, (2011)
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Kleppner's advertising procedure
Russell, Thomas, (1996)
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