Klick dich glücklich : Wirkungsweisen differenzierter Emotionen im Online-Shopping
Huber, F./Schmid, D./Tadic, S. Center of Market-Oriented Product and Production Management; JGU, Johannes-Gutenberg-Universität Mainz, Fachbereich für Recht- und Wirtschaftswissenschaften, Institut für Marketing
| Year of publication: |
2015
|
|---|---|
| Authors: | Huber, Frank ; David, Schmid ; Tadic, Snjezana |
| Institutions: | Center of Market Oriented Product and Production Management (contributor) ; Center of Market Oriented Product and Production Management (publisher) |
| Publisher: |
Mainz : CMPP |
| Subject: | Online-Handel | Online retailing | Emotion | Konsumentenverhalten | Consumer behaviour | Deutschland | Germany |
| Description of contents: | Table of Contents [d-nb.info] ; Description [deposit.dnb.de] |
| Extent: | 71 Bl. 30 cm |
|---|---|
| Series: | Wissenschaftliche Arbeitspapiere / P / Center of Market-Oriented Product and Production Management. - Mainz : Center of Market Oriented Product and Production Management, ZDB-ID 2251005-9. |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Graue Literatur ; Non-commercial literature |
| Language: | German |
| Notes: | Literaturangaben |
| ISBN: | 978-3-938879-64-1 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011303738