Knowing the child consumer : historical and conceptual insights on qualitative children's consumer research
Year of publication: |
2009
|
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Authors: | Cook, Daniel Thomas |
Published in: |
Young consumers : insight and ideas for responsible marketers. - Bingley : Emerald, ISSN 1747-3616, ZDB-ID 2253499-4. - Vol. 10.2009, 4, p. 269-282
|
Subject: | Konsumentenverhalten | Consumer behaviour | Zielgruppe | Target group | Kinder | Children | Marktforschung | Market research | Qualitative Methode | Qualitative method |
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