Knowing what your customer wants : improving inventory allocation decisions in online movie rental systems
Year of publication: |
October 2016
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Authors: | Ceran, Yasin ; Singh, Harpreet ; Mookerjee, Vijay S. |
Published in: |
Production and operations management : an international journal of the Production and Operations Management Society. - Hoboken, NJ : Wiley-Blackwell, ISSN 1059-1478, ZDB-ID 1108460-1. - Vol. 25.2016, 10, p. 1673-1688
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Subject: | online DVD rental | inventory allocation | word-of-mouth | Konsumentenverhalten | Consumer behaviour | Lagermanagement | Warehouse management | Filmwirtschaft | Film industry | USA | United States | Virales Marketing | Viral marketing |
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