De-biasing the reporting bias in social media analytics
Year of publication: |
May 2016
|
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Authors: | Chen, Hongyu ; Zheng, Zhiqiang ; Ceran, Yasin |
Published in: |
Production and operations management : an international journal of the Production and Operations Management Society. - Hoboken, NJ : Wiley-Blackwell, ISSN 1059-1478, ZDB-ID 1108460-1. - Vol. 25.2016, 5, p. 849-865
|
Subject: | user-generated content | reporting bias | social media analytics | BB/NBD | inverse probability weighting | Social Web | Social web | Systematischer Fehler | Bias | Virales Marketing | Viral marketing |
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