Knowledge-based marketing : Fostering innovation through marketing knowledge co-creation
Year of publication: |
2013
|
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Authors: | Kohlbacher, Florian |
Published in: |
Towards organizational knowledge : the pioneering work of Ikujiro Nonaka. - Basingstoke [u.a.] : Palgrave Macmillan, ISBN 978-1-137-02495-4. - 2013, p. 283-305
|
Subject: | Innovation | Wissensmanagement | Knowledge management | Marketing | Wissen | Knowledge | Innovationsmanagement | Innovation management | Kundenintegration | Customer integration | Wissenstransfer | Knowledge transfer |
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