Kolkata Knight Riders : developing a brand identity
Year of publication: |
2014
|
---|---|
Authors: | Roy, Sanjit Kumar ; Chakraborti, Rajdeep |
Published in: |
Marketing cases from emerging markets. - Berlin, Heidelberg : Springer, ISBN 3-642-36860-3. - 2014, p. 67-80
|
Subject: | Markenartikel | Brand | Indien | India | Theorie | Theory | Markenführung | Brand management |
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