Kommunikationspolitik im Versicherungssektor
Ute Rohbock; Martha Jagoda
| Year of publication: |
2010
|
|---|---|
| Authors: | Rohbock, Ute ; Fritsch, Martha |
| Published in: |
Handbuch Versicherungsmarketing. - Heidelberg [u.a.] : Springer, ISBN 978-3-642-10275-2. - 2010, p. 397-409
|
| Subject: | Versicherungsmarketing | Insurance marketing | Marketingmanagement | Marketing management | Beziehungsmarketing | Relationship marketing | Deutschland | Germany |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | German |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003952348