Kommunikationsstrategien im Lifestyle-Marketing
Julia Loschelder
| Year of publication: |
2009 ; 1. Aufl.
|
|---|---|
| Authors: | Loschelder, Julia |
| Publisher: |
Hamburg : Igel |
| Subject: | Kommunikationspolitik | Marketing | Handelsmarke | Lebensstil |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | IV, 88 S. : graph. Darst. 210 mm x 148 mm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | German |
| ISBN: | 978-3-86815-054-4 |
| Classification: | Marketing ; Betriebliche Information und Kommunikation |
| Source: |
Persistent link: https://www.econbiz.de/10004928565