Kommunikative Aspekte des Kampagnenmanagements
von Frank Gehring
| Year of publication: |
2005
|
|---|---|
| Authors: | Gehring, Frank |
| Published in: |
Handbuch Kommunikationsmanagement. - Stuttgart : Dt. Sparkassen-Verl.. - 2005, p. 109-120
|
| Subject: | Werbeplanung | Advertising planning | Beziehungsmarketing | Relationship marketing |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | German |
| Notes: | Literaturangaben |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003314895