Kompaktlexikon Marketing-Kommunikation : über 2500 Stichwörter ; Profi-Wissen für Einsteiger
Werner Pepels
| Year of publication: |
2000
|
|---|---|
| Authors: | Pepels, Werner |
| Publisher: |
Düsseldorf : Metropolitan-Verl. |
| Subject: | Marketing | Kommunikation |
| Extent: | 302 S. graph. Darst. 19 cm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Wörterbuch |
| Language: | German |
| Notes: | Literaturverz. S. 299 - 302 |
| ISBN: | 3-8029-0236-X ; 3-89623-236-3 ; 978-3-89623-236-6 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001484663