Kompaktlexikon Marketingkommunikation : [über 2500 Stichwörter]
Werner Pepels
| Year of publication: |
1997
|
|---|---|
| Authors: | Pepels, Werner |
| Publisher: |
Düsseldorf [u.a.] : Metropolitan-Verl. |
| Subject: | Marketing | Wörterbuch |
| Extent: | 302 S. : graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | German |
| ISBN: | 3-89623-096-4 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004323287