Kompaktlexikon Produktmanagement
von Werner Pepels
| Year of publication: |
1999
|
|---|---|
| Authors: | Pepels, Werner |
| Publisher: |
München : Oldenbourg |
| Subject: | Produktmanagement | Product management | Theorie | Theory |
| Description of contents: |
Kompakte Zusammenstellung und Erläuterung der wichtigsten Begriffe im Produktmanagement.
Table of Contents [gbv.de]
; Table of Contents [digitale-objekte.hbz-nrw.de]
|
| Extent: | 432, XXIII Sp. graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Wörterbuch ; Nachschlagewerk ; Reference book |
| Language: | German |
| Notes: | Literaturverz. Sp. III - XII Pp. |
| ISBN: | 3-486-25180-5 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014005878