Komponenten und Potenziale eines analytischen Customer Relationship Management
Hajo Hippner
| Year of publication: |
2010
|
|---|---|
| Authors: | Hippner, Hajo |
| Published in: |
Analytische Informationssysteme : Business Intelligence-Technologien und -Anwendungen. - Berlin : Springer, ISBN 978-3-642-04815-9. - 2010, p. 395-418
|
| Subject: | Beziehungsmarketing | Relationship marketing | IT-gestütztes Marketing | Computer-assisted marketing | Data Mining | Data mining | Theorie | Theory |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | German |
| Notes: | Literaturverz. S. 415 - 418 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003940856