Konfliktmanagement für vertikalisierende Hersteller
Year of publication: |
[2020]
|
---|---|
Authors: | Nitsch, Frauke |
Other Persons: | Rudolph, Thomas (degree supervisor) ; Evanschitzky, Heiner (degree supervisor) |
Publisher: |
St. Gallen |
Subject: | Konfliktmanagement | Cross-Channel Management | Marketingstrategie | Hersteller-Online-Shop |
Extent: | 1 Online-Ressource (circa 230 Seiten) Illustrationen |
---|---|
Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Hochschulschrift |
Language: | German |
Thesis: | Dissertation, Universität St. Gallen, 2019 |
Notes: | Abweichender Titel: Conflict Management for vertically integrated Manufacturers |
Source: | ECONIS - Online Catalogue of the ZBW |
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