Potenziale von Mobile Marketing erkennen & nutzen
Prof. Dr. Liane Nagengast, Prof. Dr. Thomas Rudolph, Melanie Bassett, Frauke Nitsch
| Year of publication: |
2016
|
|---|---|
| Authors: | Nagengast, Liane ; Rudolph, Thomas ; Bassett, Melanie ; Nitsch, Frauke |
| Published in: |
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis. - St. Gallen : Thexis Verlag, ISSN 1865-6544, ZDB-ID 2412643-3. - Vol. 33.2016, 6, p. 46-54
|
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | German |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011612631