Konsumentenverhalten : der europäische Markt
Michael Solomon ; Gary Bamossy ; Søren Askegaard
| Alternative title: | Consumer behaviour <dt.> |
|---|---|
| Year of publication: |
2001
|
| Authors: | Solomon, Michael R. ; Bamossy, Gary J. ; Askegaard, Søren |
| Publisher: |
München : Pearson Studium |
| Subject: | Europäische Union | Verbraucherverhalten | Lehrbuch |
| Extent: | 689 S. : Ill., graph. Darst., Kt. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | German |
| Notes: | Aus dem Engl. übers. |
| ISBN: | 3-8273-7004-3 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004790725