Konsumentenverhalten kompakt : Typen - Theorien - Trends
Willy Schneider
| Year of publication: |
[2021]
|
|---|---|
| Authors: | Schneider, Willy |
| Institutions: | Books on Demand GmbH <Norderstedt> (publisher) |
| Publisher: |
Norderstedt : BoD – Books on Demand |
| Subject: | Konsumentenverhalten | Consumer behaviour | Kaufentscheidung | Purchase decision | Kognition | Cognition |
| Description of contents: | Table of Contents [gbv.de] ; Description [deposit.dnb.de] |
| Extent: | 138 Seiten Illustrationen 22 cm x 17 cm, 270 g |
|---|---|
| Series: | Fachbuchreihe WiWi Kompetenz kompakt. - Norderstedt : Books on Demand, ZDB-ID 2837905-6. - Vol. Band 21 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook |
| Language: | German |
| ISBN: | 3-7519-8102-0 ; 978-3-7519-8102-6 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012502086