Extent: | XIV, 211 S. graph. Darst. 21 cm |
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Series: | Schriften zum Marketing. - Frankfurt, M. [u.a.] : P. Lang, ISSN 0721-5819, ZDB-ID 597578-5. - Vol. 4 |
Type of publication: | Book / Working Paper |
Language: | German |
Notes: | Literaturverz. S. 203 - 211 |
ISBN: | 3-8204-5712-7 |
Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000078355