Kontextsensitive Services für mobile Endgeräte : Spezifizierung und Evaluation eines Steuerungsmodells im Mobile Marketing
Wolfgang Lanzer
| Year of publication: |
2012
|
|---|---|
| Authors: | Lanzer, Wolfgang |
| Publisher: |
Wiesbaden : Springer Gabler |
| Subject: | Mobilkommunikation | Mobile communications | Mobiltelefon | Mobile phone | Marketing | Mobile Telekommunikation | Mobiles Endgerät | Kontextbezogenes System |
| Description of contents: | Table of Contents [gbv.de] ; Description [deposit.dnb.de] ; Description [swbplus.bsz-bw.de] |
| Extent: | XX, 192 S Ill., graph. Darst. 21 cm, 280 g |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis |
| Language: | German |
| Thesis: | Zugl.: Graz, Univ., Diss., 2011 |
| ISBN: | 3-8349-3609-X ; 978-3-8349-3609-7 ; 978-3-8349-3610-3 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009616575