Konzepte und Perspektiven der Markenbildung im Kulturbereich
| Year of publication: |
2006
|
|---|---|
| Other Persons: | Höhne, Steffen (contributor) |
| Published in: |
Kulturbranding ; [1]
|
| Publisher: |
Leipzig : Leipziger Univ.-Verl. |
| Subject: | Kultursektor | Cultural sector | Markenführung | Brand management | Kulturmanagement | Cultural management | Theorie | Theory | Deutschland | Germany | Kulturelle Einrichtung | Markenpolitik |
| Description of contents: | Table of Contents [gbv.de] |
| Published items: |
8 hits in ECONIS - Online Catalogue of the ZBW
|
| Extent: | IV, 266 S. Ill., graph. Darst. |
|---|---|
| Series: | Weimarer Studien zu Kulturpolitik und Kulturökonomie. - Leipzig : Univ.-Verl., ISSN 1860-8639, ZDB-ID 2202653-8. - Vol. 2 |
| Conferences: | Kulturbranding ; 1 (Weimar) : 2005.11.03-05 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Konferenzschrift ; Sammelwerk ; Collection of articles of several authors ; Graue Literatur ; Non-commercial literature |
| Language: | German |
| Notes: | Enth. 15 Beitr. |
| ISBN: | 3-86583-151-6 |
| Classification: | Wissenschaftspolitik, Kulturpolitik |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003386718