Kooperation mit innovativen Kunden : Werte schaffen durch Relationship Management
Year of publication: |
2008
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Authors: | Schrader, Marc Falko |
Published in: |
Wertorientiertes Marketing : Unternehmensressourcen richtig nutzen. - Frankfurt am Main : FAZ-Inst. für Management-, Markt- und Medieninformation, ISBN 978-3-89981-147-6. - 2008, p. 101-114
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Subject: | Lead user | B-to-B-Marketing | Business-to-business marketing | Beziehungsmarketing | Relationship marketing | Lieferantenmanagement | Supplier relationship management | Kundenintegration | Customer integration | Innovationsdiffusion | Innovation diffusion | Erfolgsfaktor | Success factor |
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