Kooperative Marketing-Kommunikation : kommunikationspolitische Zusammenarbeit von Kosumgüter-Anbietern
von Michael Lindemann
| Year of publication: |
1993
|
|---|---|
| Authors: | Lindemann, Michael |
| Publisher: |
Bergisch Gladbach [u.a.] : Eul |
| Subject: | Marketingmanagement | Marketing management | Kommunikation | Communication | Konsumgütermarketing | Consumer goods marketing | Theorie | Theory | Deutschland | Germany |
| Description of contents: | Table of Contents [external.dandelon.com] |
| Extent: | XX, 338 S. : Ill., graph. Darst |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Bibliografie enthalten ; Bibliography included ; Hochschulschrift ; Thesis |
| Language: | German |
| Thesis: | Zugl.: München, Hochsch. der Bundeswehr, Diss., 1992 |
| Notes: | Literaturverz. S. 311 - 338 |
| ISBN: | 3-89012-337-6 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000860461