Kulturmarketing
Bernd Günter; Andrea Hausmann
| Year of publication: |
2009 ; 1. Aufl.
|
|---|---|
| Authors: | Günter, Bernd ; Hausmann, Andrea |
| Publisher: |
Wiesbaden : VS Verl. für Sozialwiss. |
| Subject: | Kultursektor | Cultural sector | Kulturmanagement | Cultural management | Marketingmanagement | Marketing management | Controlling | Management control | Kulturelle Einrichtung | Marketing |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | 131 S. graph. Darst. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook |
| Language: | German |
| Notes: | Literaturverz. S. [125] - 131 |
| ISBN: | 3-531-15900-3 ; 978-3-531-15900-3 |
| Classification: | Wissenschaftspolitik, Kulturpolitik ; Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003646626