Kunden kaufen statt Unternehmen
von Larry Selden und Geoffrey Colvin
| Year of publication: |
2003
|
|---|---|
| Authors: | Selden, Larry ; Colvin, Geoffrey |
| Published in: |
Harvard-Business-Manager : das Wissen der Besten. - Hamburg : Manager-Magazin-Verl.-Ges., ISSN 0945-6570, ZDB-ID 1138095-0. - 2003, p. 50-63
|
| Subject: | Fusion | Merger | Beziehungsmarketing | Relationship marketing |
| Extent: | Ill |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | German |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001781622