Kunden und Markt im Fokus : mit Marketingcontrolling zum Erfolg
Péter Horváth (Hrsg.)
| Year of publication: |
2010
|
|---|---|
| Other Persons: | Horváth, Péter (ed.) |
| Institutions: | Stuttgarter Controller-Forum <24., 2010, Stuttgart> (contributor) |
| Publisher: |
Stuttgart : Schäffer-Poeschel |
| Subject: | Marketing | Vertrieb | Physical distribution | Controlling | Management control | Privatwirtschaft | Private sector | Öffentlicher Sektor | Public sector | Deutschland | Germany | Unternehmen |
| Description of contents: | Table of Contents [gbv.de] ; Description [deposit.dnb.de] |
| Published items: |
22 hits in ECONIS - Online Catalogue of the ZBW
|
| Extent: | IX, 281 S. Ill., graph. Darst. 24 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Konferenzschrift ; Sammelwerk ; Collection of articles of several authors |
| Language: | German |
| Notes: | Literaturangaben |
| ISBN: | 978-3-7910-2992-4 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008662340