Kundenbeziehung 2015 : was muss Marktforschung leisten? ; Delphi-Studie
[Autorinnen: Tanja Höllger; Kerstin Müller-Sinik]
| Year of publication: |
2007 ; 1. Aufl.
|
|---|---|
| Authors: | Höllger, Tanja ; Müller-Sinik, Kerstin |
| Publisher: |
Köln : psychonomics |
| Subject: | Beziehungsmarketing | Relationship marketing | Marktforschung | Market research | Trend | Delphi-Methode | Delphi technique | 2007-2015 |
| Description of contents: | Table of Contents [d-nb.info] |
| Extent: | 64 S. graph. Darst. 210 mm x 145 mm |
|---|---|
| Series: | Planung & Analyse : Zeitschrift für Marktforschung und Marketing. - Frankfurt, M. : dfv-Mediengruppe, ISSN 0724-9632, ZDB-ID 721476-5. - Vol. 35.2007,3 Beil |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Graue Literatur ; Non-commercial literature ; Arbeitspapier ; Working Paper |
| Language: | German |
| ISBN: | 978-3-934573-26-0 ; 3-934573-26-6 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003463297