A critical comparison of offline focus groups, online focus groups and e-Delphi
Year of publication: |
2009
|
---|---|
Authors: | Brüggen, Elisabeth ; Willems, Pieter |
Published in: |
International journal of market research : JMRS ; the journal of the Market Research Society. - [London?] : Sage, ISSN 1470-7853, ZDB-ID 2006314-3. - Vol. 51.2009, 3, p. 363-381
|
Subject: | Marktforschung | Market research | Online-Marketing | Internet marketing | Zielgruppe | Target group | Delphi-Methode | Delphi technique |
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