Kundenbindung auf Basis des Relationship Value
Andreas Eggert und Ina Garnefeld
| Year of publication: |
2010
|
|---|---|
| Authors: | Eggert, Andreas ; Garnefeld, Ina |
| Published in: |
Handbuch Kundenbindungsmanagement. - Wiesbaden : Gabler, ISBN 3-8349-1413-4. - 2010, p. 191-208
|
| Subject: | Beziehungsmarketing | Relationship marketing | Lieferantenmanagement | Supplier relationship management | Kundenwert | Customer value |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | German |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003928541