Kundenbindung durch Couponing : Grundlagen, Ziele, Einsatzoptionen
Christoph-Taro Zacharias
| Year of publication: |
2007
|
|---|---|
| Authors: | Zacharias, Christoph-Taro |
| Publisher: |
Saarbrücken : VDM, Verl. Dr. Müller |
| Subject: | Kundenbindung | Gutschein | Rabatt |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | 52, XVI S. : graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Dissertation u.a. Prüfungsschriften |
| Language: | German |
| Thesis: | Zugl.: Kassel, Univ., Diplomarbeit |
| ISBN: | 978-3-8364-1258-2 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004899716