Kundenbindung in Bibliotheken : Eventmarketing als kommunikationspolitisches Instrument
Ellen Thorwächter
| Year of publication: |
2002
|
|---|---|
| Authors: | Thorwächter, Ellen |
| Subject: | Bibliothek | Library | Beziehungsmarketing | Relationship marketing | Nonprofit-Marketing | Nonprofit marketing | Event-Marketing | Event marketing |
| Extent: | 90 Bl. graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift |
| Language: | German |
| Thesis: | Stuttgart, Fachhochsch., Dipl.-Arb., 2002 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003486294