Kundenbindungsmanagement von B2B-Lösungen
Marcus Zimmer, Christoph Scholze und Florian von Wangenheim
| Year of publication: |
2010
|
|---|---|
| Authors: | Zimmer, Marcus ; Scholze, Christoph ; Wangenheim, Florian von |
| Published in: |
Marketing von Solutions : innovative Ansätze und Best Practices. - Wiesbaden : Gabler, ISBN 978-3-8349-2193-2. - 2010, p. 109-130
|
| Subject: | Lieferantenmanagement | Supplier relationship management | Beziehungsmarketing | Relationship marketing | Leistungsbündel | Bundling strategy | Risikomanagement | Risk management |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | German |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008736881