Customer perceived value in B-t-B service relationships : investigating the importance of corporate reputation
Year of publication: |
2008
|
---|---|
Authors: | Hansen, H°avard ; Samuelsen, Bendik M. ; Silseth, P°al R. |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 37.2008, 2, p. 206-217
|
Subject: | Leistungsbündel | Bundling strategy | Lieferantenmanagement | Supplier relationship management | Beziehungsmarketing | Relationship marketing | Firmenimage | Corporate reputation |
-
Marketing von Solutions : innovative Ansätze und Best Practices
Woisetschläger, David, (2010)
-
Dolezych, Tim, (2010)
-
Kundenbindungsmanagement von B2B-Lösungen
Zimmer, Marcus, (2010)
- More ...
-
When diseases hit aquaculture : an experimental study of spillover effects from negative publicity
Hansen, H°avard, (2011)
-
The perils of self-brand connections : Consumer response to changes in brand meaning
Gaustad, Tarje, (2018)
-
Trying to complain : the impact of self-referencing on complaining intentions
Hansen, Ha°vard, (2011)
- More ...