Kundengewinnung und -bindung im Web 2.0
Gunnar Bender
| Year of publication: |
2008
|
|---|---|
| Authors: | Bender, Gunnar |
| Published in: |
Web 2.0 : neue Perspektiven für Marketing und Medien. - Berlin : Springer, ISBN 3-540-73700-6. - 2008, p. 173-190
|
| Subject: | Marketingmanagement | Marketing management | Digitale Plattform | Digital platform | Social Web | Social web | Beziehungsmarketing | Relationship marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | German |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003652456