Kundenintegration in den Entwicklungsprozess von Produktinnovationen durch Crowdsourcing
Year of publication: |
2017
|
---|---|
Authors: | Bookhagen, Andrea ; Sperber, Sonja |
Published in: |
Kundenintegration & Customer Empowerment. - Berlin : uni-edition, ISBN 3-944072-94-4. - 2017, p. 27-41
|
Subject: | Produktentwicklung | New product development | Kundenintegration | Customer integration | Crowdsourcing | Luxusgüter | Luxury goods |
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