Kundenmeinung schlägt Marketing
von Itamar Simonson und Emanuel Rosen
| Year of publication: |
2014
|
|---|---|
| Authors: | Simonson, Itamar ; Rosen, Emanuel |
| Published in: |
Harvard-Business-Manager : das Wissen der Besten. - Hamburg : Manager-Magazin-Verl.-Ges., ISSN 0945-6570, ZDB-ID 1138095-0. - Vol. 36.2014, 3, p. 6-10
|
| Subject: | Kaufentscheidung | Purchase decision | Personalisierung | Personalization | Marketingmanagement | Marketing management |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | German |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010243546